AEMD AT WORK® was created by David Demann, building on a dual academic background in Macroeconomics and Psychology. He started his career by founding and running several businesses in communications and media, as well as a public-interest non-profit foundation.
He then decided to transition toward therapy and go beyond classic psychology models. He focused on emotions as the key trigger of behaviours: working on them enables fast and tangible progress, with efficient and long-lasting benefits.
After years of training and practice, in 2000, he created his method: AEMD®, combining cognitive and behavioural models, psychoanalysis fundamentals and innovative work on emotions. For the last 20+ years, David has been supporting thousands of individuals across Switzerland, France, the UK, Germany, Spain, the US, Japan and Hong Kong.
He modelled and started to teach his method: since 2007, he has trained and is supervising 30+ AEMD® exclusive practitioners. Combining this approach with his business acumen and entrepreneurial expertise, he also started to advise and support business leaders.
More recently, David Demann and his teams developed a business-oriented approach bridging coaching and therapy, and a full set of specific tools designed to meet their needs: AEMD AT WORK®. In 2022, we decided to bring the model to the UK with a dedicated team based in London.