The method was created 25 years ago by David Demann, who holds a PhD in clinical psychology. It is a unique combination of cognitive and behavioural models, psychoanalysis fundamentals and an innovative work on emotions. The AEMD® Method is modelled and articulated in a deep and structured tutorial, and is officially registered in Switzerland since 2011. So far, it has been practised with 2000+ individuals across Switzerland, France, the UK, Germany, Spain, the US, Japan and Hong Kong.
Yes, the AEMD® Method is registered and recognised as a therapeutic support method in Switzerland, where David Demann graduated in clinical psychology and started to practise. The method is also approved by several Swiss health insurance companies (including AXA and Allianz) and the University of Geneva is considering its inclusion into a Chair.
David Demann, who has founded and run several businesses, started to support corporate executives and start-up founders a couple of years ago. He developed a business-oriented approach starting from the challenges and patterns within companies. Our work helps identify the role of each person within an organisation, their different forms of intelligence, ambition driver, ego mechanism and interaction mode with others. It enables them to amplify driving emotions (confidence, freedom, legitimacy...), pacify inhibiting emotions (fear, stress, frustration...), and unleash their instinct and full potential as individuals and as leaders. This in-depth work is an alternative to personality tests, it is based on the emotions felt and not solely on the behaviours resulting from these emotions. By questioning one's emotional patterns, one gains access to the authentic and profound personality traits of each person.
David Demann, the creator of the method, is a doctor in psychology and therefore is highly qualified to teach the method. The other practitioners have all held senior corporate positions prior to enrolling in the 2-year AEMD® training programme (400 hours), and an extra 100-hour course specifically dedicated to AEMD AT WORK® Method. They are certified AEMD® practitioners, they fully commit to the AEMD® Charter of Ethics and are supervised throughout their career to ensure professional and ethical standards.
Coaching methods are designed to help people overcome difficulties in the “here and now”. Therapy models consider the whole person in the past, present and future, in a more comprehensive way. They also help to solve all kinds of difficulties by providing a deeper grounding and a greater sense of self.
We consistently build on our 3 pillars in everything we do.
We always start from a precise request, and if necessary we run an audit to validate where we start from.
When we work with individuals, we always monitor progress with this person as well as with the principal (manager, HR leader) during and at the end of the work.
We systematically do an audit in the 3 months following completion to validate that the progress made is anchored and sustainable. For group work, we implement a feedback and evaluation tool throughout the process, at the end of it, and 3 months later. We share the results with you.
Yes, across Europe, we have 30 practitioners and a tech team ready to run and scale any programme. We are based in the UK, France and Switzerland, and we do have clients throughout Europe, Asia and North America.
AEMD® practitioners are bound by the strictest professional secrecy. All AEMD® practitioners sign a Charter of Ethics which covers the confidentiality of the client and the work. This document is available on request.
We offer a way to make your internal mentoring mechanism more performing and reliable by bringing coaching support for each mentorship. We embark your mentors for a one-day training session to teach them the right stance and encourage them to create constructive spaces for expression. Then, one of our coaches will follow and support mentor/mentee pairs at the key stages: kick-off meeting, progress updates and review session.